Friday, July 30, 2010

David Slays A-B

In a victory for all great beer lovers - - no, that's not right.


In a victory for all lovers of great beers, some uber-court in Europe has finally, after 14 years, decided that Anheuser Busch, late of these United States and now of Everywhere, cannot call its product "Budweiser" in the European Union.  Including Germany.  Damn straight.

Budejovicky Budvar (roughly translated "Budweiser Budvar") has been making a great pilsener beer in Czechoslovakia since the people of Pilsen started making the stuff.

Budvar's brew is literally "Beer of the Budweis region" of Czech-land.  Last time I looked at Mapquest, St. Louis, where A-B used to call home, and Everywhere (except I suppose Antarctica), where Inbev calls home, were not located in the Budweis.

Imagine some future A-B/Inbev marching into Tampa Bay in the year 2610 wanting to sell some two-bit knockoff of the beer that will be made forever by the REAL Cigar City Brewing and wanting to call its pale imitation "Cigar City Beer."  Maybe a nice "Humidor Light" (only 35 calories).

Anyway, it looks like the war is over and the good guys won.  Want to bet that A-B/Inbev is loading a fresh cannon?


No comments:

Post a Comment